Hard Knocks Social Campaign

Read about the Webby Award-winning & two-time Emmy-nominated Hard Knocks social campaign I helped conceive and co-managed.

Rookies have to be bold to leave a lasting impression.

This rook sure got @ShannonSharpe & all the @Ravens' attention at camp in 2001! 😂🤣😆#HardKnocksHOF pic.twitter.com/O7TMMPRRow

— NFL Films (@NFLFilms) July 27, 2018

#BestMicdUp Social Campaign – 25 million+ views across all platforms

Which @49ers do you want to see go on to the next round of #BestMicdUp? @terrellowens, Steve Young, @SteveMariucci or @CoachJim4UM?!

— NFL Films (@NFLFilms) November 10, 2017

Holidays & Trends

When the weekend is just a few hours away… #FridayFeeling@Browns pic.twitter.com/8og7Fb9jfv

— NFL Films (@NFLFilms) July 14, 2017

We're officially questioning where we're working… 🤯🤔#Yanny #Laurel pic.twitter.com/4roG1iRXTN

— NFL Films (@NFLFilms) May 16, 2018

Just laying down to a nap now in fact. (Slightly later than normal, but how could I not on National Nap Day) https://t.co/RUgpcpD5hw

— JJ Watt (@JJWatt) March 12, 2018

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A post shared by NFL Films (@nflfilms)

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For the first time ever, #NFLTop100 is revealing ONE player’s ranking before the premiere!! Without further ado… here’s this year’s No. 12 player. Top 💯 @nflnetwork

A post shared by NFL Films (@nflfilms) on Apr 1, 2018 at 7:00am PDT

Show Promos & Outtakes
(I produced all videos & posts below)

@Jaguars star cornerback @jalenramsey puts his money where his mouth is. 🤑 Where would you rank him on #NFLTop100? @juju @blafell1

 

Can confirm I definitely don’t not watch it https://t.co/ypt8bgZbrP

— Anthony Fabiano (@afabiano77) August 13, 2018

A post shared by NFL Films (@nflfilms) on Mar 5, 2018 at 10:34am PST A post shared by NFL Films (@nflfilms) on Mar 22, 2018 at 8:48am PDT

There’s no doubt that @casekeenum7 is tough as nails. But is the new @broncos QB a #NFLTop100 player? 🤔 Where would you rank him? 💯 @nflnetwork @_xavier29 @biggoon98 @mikedaniels @uhcougarfb💯

#HardKnocksNow Riveting sideline reporting from Alan Cross as @kwon “The Cornhole King” Alexander & @lavontedavid claim the linebacker title. @TBBuccaneers @HBO

A post shared by NFL Films (@nflfilms) on Aug 30, 2017 at 4:55pm PDT

.@L_Bell26 & @TheHumble_21
What happens when two stars collide? RESPECT#NFLTop100 @steelers @Giants pic.twitter.com/5qObAihX08

— NFL Films (@NFLFilms) June 7, 2017

The best WR in the game according to @RSherman_25 & @DougBaldwinJr is…?
25 RTs & 89 LIKES & WE'LL REVEAL THEIR ANSWER@Seahawks #NFLTop100 pic.twitter.com/QnLnwSQ9E0

— NFL Films (@NFLFilms) March 22, 2017

The best WR currently in @RSherman_25 & @DougBaldwinJr's 👀 is @juliojones_11. Where will he rank on #NFLTop100?@AtlantaFalcons #RiseUp pic.twitter.com/AdyQojHr5M

— NFL Films (@NFLFilms) March 22, 2017

Which AFC West defensive stud is Philip Rivers referring to? 170 RTs AND WE'LL REVEAL HIS ANSWER #NFLTop100@Chargers #Chargers pic.twitter.com/8ukBotFDwc

— NFL Films (@NFLFilms) March 29, 2017

"He'll go down as one of the best defensive players to ever play." Who is Philip Rivers referring to? #NFLTop100@Chargers

— NFL Films (@NFLFilms) March 27, 2017

In Philip Rivers' 👀 @Millerlite40 "will go down as one of the best defensive players to ever play" Where will he rank on #NFLTop100@Broncos pic.twitter.com/vqYr2QrCIW

— NFL Films (@NFLFilms) March 30, 2017

Which Top 10 receiver would YOU rank highest on your #NFLTop100 ballot? @Giants @steelers @AtlantaFalcons

— NFL Films (@NFLFilms) June 26, 2017

The #HeyRookie connection runs deep in Pittsburgh. @JamesConner_ & @TEAM_JUJU9 took different paths, but ended up as @steelers teammates. pic.twitter.com/KGbryXtWH4

— NFL Films (@NFLFilms) May 2, 2017

Who’s getting that trophy tonight? ? #NFLTop100

A post shared by NFL Films (@nflfilms) on Jun 26, 2017 at 3:04pm PDT

For the Denver Broncos, the view from the top was #WorthTheWait.

(@Broncos, @nflnetwork) pic.twitter.com/tHXGZSyuAo

— NFL Films (@NFLFilms) September 3, 2016

Look at those rings!

The @Broncos coaching staff agrees – it was #WorthTheWait.

(@nflnetwork) pic.twitter.com/OMWwsTTs0R

— NFL Films (@NFLFilms) September 2, 2016